16 seriously important things Apple CEO Tim Cook said

Tim Cook and Recode

Tim Cook covered some of the big issues of the day in his MSNBC revolution.

Apple CEO, Tim Cook, sat down with (great) Recode scribbler, Kara Swisher and MSNBC’s Chris Hayes for an extensive interview. He shared a bunch of important observations I’ve noted here.

On Facebook

“I wouldn’t be in this situation,” he said, discussing Facebook’s company-destroying data leak and abuse scandal. “We could make a ton of money if we monetized our customers,” he added, “’If our customers were our product. We’ve elected not to do that.”

On privacy

“We’re not going to traffic in your personal life,” Cook said. “Privacy to us is a human right, a civil liberty.”

On ghastly privacy eroding ads

Cook “finds it creepy” when “all of a sudden something is chasing me around the web.”

On democracy

“We’ve never believed that these detailed profiles of people, that have incredibly deep personal information that is patched together from several sources, should exist,” said Cook. They can be “abused against our democracy”.

On regulation

Cook didn’t want regulation. No one does. Politicians have this tendency to be bought, dumb, or stupid – and the regulation they make reflects that. But there are times when self-regulation fails. “The best regulation is self-regulation,’ Cook explained, adding, “I do think that it is time for a set of people to think about what can be done here”.

On Apple’s iPhone manufacturing

The iPhone isn’t totally manufactured in China, Cook said. “There’s equipment and manufacturing” all over the U.S. He stressed that the company has created (and always has created) thousands of jobs and “doesn’t need” political pressure to do so. “We are patriots. So we want to create as many jobs as we can in the US.”

On the third H.Q.

Apple isn’t going to make U.S. states compete to host Apple’s next big hub, but he is looking outside of California and Texas. “We’re not doing a beauty contest type of thing.”

On politics

“I am very disappointed in both parties,” he said, in response to the repeal of the Deferred Action for Childhood Arrivals program, or DACA. “It’s unthinkable such changes are happening in the U.S.,” he added.

On politics and business

“Government and business should work together.”

On education

“We all have to get comfortable with notion that education is lifelong. Jobs will be cannibalized over time and replaced by others.” Assistance needs to be put in place to help people retrain, he said. Not just by government, he stressed. “Governments and business need to be working together.” (CNBC)

On pricing

“We price things as low as we can,” he said, pointing to the value of the free software Apple provides that supplements the hardware.

On curation

“We curate,” he said. “We don’t want porn on our App Store. We don’t want hate speech on our App Store.”

On how you should protect your own privacy

  1. Read and understand the privacy policy of every app and website
  2. Use private browsing mode
  3. Block cookies.
  4. “The only way to protect your data is to encrypt.”

On tech and people

“Our products are tools,” he said. “They help people — not replace people.”

On coding

“Everyone needs to code….”

On representation

“We have to reach out to women and unrepresented minorities that have been too low in coding.”

One more thing:

More follows…

Cook’s full interview with Swisher and Hayes will air on MSNBC on April 6 at 5pm Eastern. I’ll post a link here as soon as it appears. It sounds like it deserves to be shared beyond the network.

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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