The Industry is Beginning to Support Apple’s New Image Formats

They say that where Apple leads, the industry follows, and the company’s move to adopt the HEIC/HEIF image format appears to be driving this kind of adoption and industry change.

All change

Apple will begin supporting the format when it introduces iOS 11 so news that on-demand image processing service, imgix will support the HEIC format may turn out to be the thin end of something.

This announcement means imgix will be able to accept images in the HEIC file format and perform its full suite of real-time image processing operations on them.

“Images are today at the center of any user’s interaction with the internet. It is essential that they display correctly on every device, even as technology evolves and new formats are introduced,” said Chris Zacharias, imgix Co-founder and CEO in a press release. “For HEIC, we wanted to stay ahead of the curve and make it easy for our customers to accept images in the new format and display them with no extra work.”


HEIC, or High Efficiency Image Format, is a streamlined way to store image files while retaining high image quality, and was proposed as a potential successor to JPEG, the most common image format online. It is based on the H.265 video format and provides advanced image compression that can result in significant file size savings on supported devices. Apple will be the first major device maker to support HEIC natively.

imgix customers already include: Dropbox, Reddit, Lyft, Kickstarter, Coursera, eHarmony, The Guardian, Brit + Co., Bustle, and many others.

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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