The Core: Apple TLDR (June 5)
Today is the equivalent of the Friday before Christmas with the entire Apple and Apple-adjacent industry shifting focus exclusively on WWDC, which begins Monday. The quantity of new news coverage reflects this, but here’s what’s new today:
Apple stock heads to the Moon
Driven by massive optimism surrounding Bank of America’s aggressive $380 price target, investors are actively positioning themselves for Apple’s AI monetization strategy. Their optimism isn’t dented by the array of positive outlooks emerging from analysts this week, including Wedbush offering a $400 price target in the last hour citing an estimated $15b AI revenue.
Apple most valuable brand globally
In 2026, iPhone maker Apple keeps its position as the world’s most valuable brand with an estimated value of $607.6 billion
Mark Gurman leaks the iOS 27 Siri app UI
Freshly published images have revealed the brand-new standalone Siri app interface for iOS 27. They show Siri is getting a complete aesthetic overhaul using a dark color scheme that directly matches Apple’s promotional art. Gurman also published details concerning Apple’s strategy for AI – and warned some features may be gated behind a waiting list, just as they were when Apple Intelligence was first introduced.
iOS 27: Better battery life
Among other improvements, Apple is making performance optimizations to improve iPhone battery life in iOS 27, though it’s unclear whether Apple will quantify the gains at WWDC.
What we think we know about iPhone Ultra
A short summary of all the current speculation on Apple’s hotly-anticipated product.
Foxconn revenue surges 39.57%
Apple supplier Foxconn said revenue in May soared 39.57% year-over-year to NT$859.4B and climbed 3.28% month-over-month, marking the highest revenue for the same period in history. AI racks and likely Macs and iPhones helped push demand.
Apple removes Russia’s state-backed messenger from App Store
Apple has removed Russia’s state-backed Max messenger from its App Store, citing compliance with sanctions. The app has been pushed by Moscow for government and civil servant communications.
Apple’s (almost) definitely about to launch new headphones
Football star Lamine Yamal has posted yet another photo of himself with a pair of unreleased Beats over-ear headphones.
UK wants to jail John Ternus
The UK is reportedly planning to introduce new laws that require Apple and Google to protect children from any online nudity, or see their CEOs jailed.
New merchandise in Cupertino
Apple has taken the rare step of stocking a nice range of exclusive new merchandise at its store at its Cupertino HQ. Long-time Apple watchers will know how rare this is.
Meet Poke, now on Apple Messages
Poke has been approved by Apple, letting you chat with the service in the iPhone’s Messages app and have it take action on your requests.
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