Apple Services exec takes a seat at Ford’s digital wheel
Ford wants to make money as vehicles transform into mobile platforms, and has hired former Apple executive, Peter Stern, to lead its new services unit.
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by Jonny Evans · Published August 14, 2023 · Last modified February 6, 2026
Ford wants to make money as vehicles transform into mobile platforms, and has hired former Apple executive, Peter Stern, to lead its new services unit.