Apple updates AirTag with better location, range and speaker
Apple has upgraded AIrTags, introducing precision location detection, a longer Bluetooth range, and a louder speaker. The price remains unchanged.
As you probably know, AirTags are a connected device that uses Bluetooth and Apple’s FindMy network to help owners track their location. These tags offer what Apple calls “industry-leading protections against unwanted tracking.”
The Find My network is a crowdsourced network of Apple devices that use Bluetooth technology to detect the location of an accessory or device, and report their approximate location back to the owner. Apple has partnered directly with more than 50 airlines to privately and securely accept Share Item Location links. SITA recently confirmed that use of AirTags reduces the quantity of permanently lost luggage by 90%.
Highlights of the new AirTags include:
Better finding:
Apple’s second-generation Ultra Wideband chip — the same chip found in the iPhone 17 lineup, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11 — powers the new AirTag, making it easier to locate than ever before. Using haptic, visual, and audio feedback, Precision Finding guides users to their lost items from up to 50 percent farther away than the previous generation.
Improved Bluetooth chip
Expands the range at which items can be located. For the first time, users can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag, bringing a powerful experience to the wrist.
Louder speaker:
The new AirTag is 50 percent louder than the previous generation,
Privacy and the environment
AirTag doesn’t physically store location data or history on device, and end-to-end encryption protects all communication with the Find My network, ensuring that only the owner of a device can access its location data. No one, including Apple, knows the identity or location of any device that helped find it.
The new AirTag is designed with the environment in mind, with 85 percent recycled plastic in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating in all Apple-designed printed circuit boards. The paper packaging is 100 percent fiber-based and can be easily recycled.
The new tags are available today for the same price as its predecessor: $29 for a single AirTag and $99 for a four-pack, with free personalized engraving available on apple.com and the Apple Store app.
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