Apple sets new Q4 records all over again, hits $102 billion
Apple once again proved that when it comes to business, it knows what to do, returning yet another in its long roll call of record results.
Record revenue for iPhone and Services
“Apple is very proud to report a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services,” said Tim Cook, Apple’s CEO.
The financial results for the fiscal 2025 fourth quarter ended September 27, 2025 saw Apple generate quarterly revenue of $102.5 billion, up 8 percent year over year.
Diluted earnings per share was $1.85, up 13 percent year over year on an adjusted basis.
While only available for a short part of the quarter, strong iPhone sales helped.
The company saw some decline in China, compensated for by growth in Japan and elsewhere in the region. Wearables and home continues to be the company’s weakest link, but most other product families and regions saw growth, while iPad remained flat, if you can count a $6.9 billion per quarter product flat.
What they said
“In September, we were thrilled to launch our best iPhone lineup ever, including iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air. In addition, we launched the fantastic AirPods Pro 3 and the all-new Apple Watch lineup. When combined with the recently announced MacBook Pro and iPad Pro with the powerhouse M5 chip, we are excited to be sharing our most extraordinary lineup of products as we head into the holiday season,” said Cook.
“Our September quarter results capped off a record fiscal year, with revenue reaching $416 billion, as well as double-digit EPS growth,” said Kevan Parekh, Apple’s CFO.
Parekh also noted continued high degrees of customer satisfaction and loyalty, which he said means the installed base of active devices “reached a new all-time high” across all product categories and geographic segments.
Apple’s board of directors declared a cash dividend of $0.26 per share, payable on November 13, 2025.
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