Apple’s app economy creates 300,000 new U.S. jobs, despite pandemic

App Store enables millions of jobs globally

Apple is back and swinging with its latest report to point out what a huge economic force it has unleashed with the App Store, claiming it has created nearly 300,000 new jobs since April 2019, “even as COVID-19 continues to create immense challenged and uncertainty for communities across the country.”

Apple claims its App Store ecosystem now supports over 2.1 million U.S. jobs across all 50 states.

Pushing back

Apple’s store faces a range of regulatory and legal pressures globally at this time, so it’s no surprise the company wants to point to the strength of its contribution to wider society.

There’s also no argument that the store and the Apple ecosystem aren’t enabling people to create new businesses and harvest new opportunity.

“Since the App Store launched in 2008, the iOS app economy has become one of the fastest-growing sectors of the economy. Despite the pandemic, the App Store continues to provide economic opportunities for entrepreneurs of all sizes, helping anyone with an idea reach customers around the world and take advantage of new opportunities that would never be possible without it.

The App Store ecosystem now supports more than 2.1 million US jobs across all 50 states — an increase of 15 percent since last year — as part of the 2.7 million jobs Apple supports across the country,” the company’s latest statement says.

The growing relevance of digital

The company statement continues to look at some of the highlights from across the app economy, looking at how the pandemic has helped communities stay in contact, keep working and learning, and solve real world problems created by the disease.

Apple employs over 90,000 employees across all 50 states. The company is on track to fulfill its commitment to contribute $350 billion in the US over a five-year period. Apple also supports 450,000 manufacturing and supply chain jobs through its work with 9,000 American suppliers.

Apple continues to invest in educational programs and opportunities to help prepare learners of all ages for the app economy jobs of the future, the company says.

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