9 new things we learned about Apple’s Fitness+
Apple has given Men’s Health an exclusive, behind-the-scenes look at the company’s Fitness+ services and how they are made.
It’s an interesting report that also shares a few nuggets of information about the company’s approach to the service as provided by Apple’s senior director of fitness for health technologies, Jay Blahnik
9 things we learned about Apple’s Fitness+
You really should read the complete report for much more flavor, but here for the record is a short summary of some facts and claims you may not have come across.
- Apple films its workouts in its own three-story, highly designed 23,000-foot fitness studio.
- Much of the filming is conducted by Super 35–format robotic cinema cameras.
- Apple wants to create fitness sessions that offer the same aesthetic excellence as a movie.
- By mid-summer, Apple hopes to offer 1,000 workouts, up from the current 200.
- The readouts that you see of your personal data are designed to reflect the work you do.
- Apple now has a 21-strong team of instructors.
- All workouts are deeply planned and rehearsed.
- Apple employs two Apple fitness DJs to provide the music.
- The company won’t comment on speculation, but Blahnik did stress the venture is not a hobby, but a long-term commitment.
Apple updated Fitness+with a range of additional workouts April 15, but news the company intends introducing hundreds more by summer suggests we can expect a lot more improvements to the service, available as a premium option with Apple One.
“We’ve brought together an incredibly diverse and inclusive team of Fitness+ trainers, and we love seeing our team grow, giving our users even more options to find the best workout for them,” said Blahnik, announcing the new workout routines.