Apple reaches groundbreaking deal for Women’s Superleague football
Image c/o WSL
Apple and the Women’s Superleague, WSL Football, have reached a groundbreaking tech deal that sees teams and match officials equipped with Apple’s tech products.
This should help players, coaches and analysts to drive better performance standards and ultimately elevate the game. Clubs will be able to seamlessly utilise multiple iPads on the sidelines, dedicated to specific coaches and performance staff, to review high level video analysis and data from the matches and training, and in turn impact key decision making, player development and team strategy.
The footage will be clipped to Macs using analysts who will be able to communicate with trainers, managers, and coaches in real time, delivering valuable performance insights to help optimize training and play.
What WSL said
“At its core, we see this as a collaboration grounded in a shared ambition to drive meaningful transformation, and Apple has a remarkable history of revolutionising industries through its products,” says Zarah Al-Kudcy, CRO, WSL Football.
“That spirit of innovation deeply resonates with our aspirations for women’s football, and Apple’s products will help provide a solution for disparity in club technology access and team performance analysis. By leveraging their world-class products, we’re empowering teams with tools that can transform on-pitch performance and create a more level playing field across the leagues.”
What Apple said
“We are thrilled to be working with WSL Football and to help every player, coach, analyst and official elevate their game with Apple,” said Scott Brodrick, Worldwide Product Marketing Manager at Apple.
“Our aim is to enable innovation both on and off the pitch, and by placing our products into the hands of football’s most skilful athletes, we’re excited by what we can collectively achieve for women’s football.”
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This isn’t the first time Apple tech has appeared on sporting pitches – powerful tools working on Macs have been widely used for decades. As a desiderata in the context of a wave of Apple sports related news this week (e.g. Rumors Apple may stream Formula One, which would be fab in Vision Pro), it certainly hints at the company’s wider ambitions both for women’s football, and for football in general.
