AI – Apple Must

Apple’s teams will share key AI & ML research at NEURIPS 25

Apple’s researchers will present a series of important research papers at one of the world’s leading artificial intelligence (AI) and machine learning (ML) events, NeurIPS 2025 in December.

‘I’ll be your private answer’: Google follows Apple on privacy and AI

Move represents the growing realization across many in tech that cloud-based AI services need to be secure, private, and quite possibly localized to specific territories

With satellite, does Apple Watch gain health-focused GenAI?

This is unlikely to be the only satellite-related product enhancement we can expect from Apple in the coming year. The company recently invested $1.5 billion more in its satellite partner, GlobalStar.

Tim Cook wants Apple Intelligence to be ‘the best’

“We weren’t the first to do intelligence. But we’ve done it in a way that we think is the best for the customer.”

Why Apple is about to hit a new AI iPhone (and Mac) ‘supercycle’

All things considered, don’t be too surprised if analyst Daniel Ives’ “Supercycle” prediction that Apple’s devices will be running 25% of the world’s AI proves to be correct.

Want an AI PC? Why not get a Mac?

AI is being used as a buzz word to convince people to invest in the same tired Windows systems, even though a better alternative already exists.

Apple is already winning the AI PC wars

Does anyone else out there remember the hype around how AI PCs were going to reinvigorate the PC industry? Well, they have, but it’s Apple that is seeing the benefit.

Apple already sells AI laptops, they just need an OS upgrade

“Apple could be the dark horse when it comes to adding GenAI capability in the Macs.,” says Counterpoint as it predicts rapid growth in sales of AI PCs.

Will iPhone SE 4 be the world’s most popular AI phone?

Apple may introduce the world’s most affordably priced AI smartphone with its fourth generation iPhone SE, though we aren’t certain when it will ship.