Kantar confirms strong U.S. iPhone 11 launch sales
The latest Kantar Worldpanel data shows that Apple’s first week of iPhone 11 sales have been so much stronger than muted expectations had predicted.
iPhone 11 and iPhone 11 Pro both ‘selling well’
The data only relates to Q3 2019 and only includes one week of iPhone 11 sales, but seems to show a positive trend.
Dominic Sunnebo, Global Director for Kantar said:
“Q3 2019 saw Apple launch its new iPhone 11 family and with just over a week of sales available, the new models contributed to 7.4% of Apple’s overall iPhone unit sales in Q3 2019, up from 6.6% from the launch of the iPhone XS family in Q3 2018.
“The new models are all selling well, with the more competitively priced iPhone 11 is leading in absolute terms, but the Pro models are not far behind. Combined sales of the new models are up vs. the iPhone XS launch a year ago.
iPhone 11 sales seem strong in U.S.
While experiencing growth everywhere else, Apple saw share shrink a little in both the U.S. and China. It is not clear to what extent the current trade war is impacting Apple sales in either country.
Trade war or now, there is strong signal to suggest U.S. consumers were waiting on iPhone 11.
“In the US the model split of sales for the new iPhones is similar to the EU, though the overall contribution to Apple’s total iPhone sales in the quarter is notably larger at 10.2%,”Sunnebo said.
Apple retains over a third of the smartphone market in the UK, U.S., Australia, and Japan.
“iOS accounts for 18.9% of all smartphone sales across the five major European markets (EU5), with new launches helping it to see positive year-on-year growth across all five major European markets,” Kantar Worldpanel states.
Samsung also saw strong growth in the five major European markets, with share hitting 38.4% in Q3 2019, up +5.9%pts vs. Q3 2018. Android share declined across all markets bar the U.S. and China which saw small growth…