By the end of the year Apple will offer the widest range of iPhones ever
Apple’s iPhone range is being reset to offer the widest selection of devices yet, with four display sizes, multiple storage capacities and prices ranging from $399 (iPhone SE) to $1,399 (iPhone 12 Pro Max).
The widest choice ever
These devices will run A13 or A14 processors and will be available with up to 512GB of storage, according to the latest iPhone 12 rumors, which also suggest an OLED display, stainless steel body, LiDAR and 5G in the 12 series of devices.
It’s also about dimensions. At present, the company seems on track to offer devices in the following sizes:
- 7-inch iPhone SE (from $399)
- 4-inch iPhone 12 (from $649)
- 7-inch iPhone 12 Max (from $749)
- 1-inch iPhone 12 Pro (from $999)
- 7-inch iPhone 12 Pro Max (from $1,099)
This is the widest range of iPhones ever seen, with the entry-level product sold at a price that represents the average selling price of smartphones in the U.S.
That means the company now offers a range of devices distinguished by camera, screen size and price.
What will this mean to others in the smartphone space?
The mid-range Pixel 3a offers nothing like the specs on the SE at the same price. The Moto G Power is cheaper, but its camera and display aren’t so great and the other mid-range favorites are more than eclipsed by Apple’s other offers in the range.
What’s happened here is that Apple has tweaked his iPhone range to offer the widest possible choice, while also preserving the integrity of its product range. The impact?
I’m with Prosser on this:
Apple about to wipe the floor with Samsung with that iPhone 12 lineup this year. 😬
Gonna be bruuuutal pic.twitter.com/CA0QcPVtPi
— Jon Prosser (@jon_prosser) May 11, 2020
We’ll see it in smartphone sales in the next couple of years, but consider this: Coronavirus will wreck the global economy, in response, consumers will become far more shrewd in their purchasing decisions and will be motivated by high value propositions with a long usable life.
Which is exactly what Apple now provides, with a range of different products at different prices, each one good in their own right. And each one with a five-year usable life.
That’s going to go some way to interesting the switchers, I imagine.
It will be interesting to see what this does to Apple’s marketshare.