Apple honors John Lewis, gestures matter
Sometimes gestures matter.
When John Lewis walked across that bridge in Selma, the gesture mattered.
When Rosa Parks declined to surrender her bus seat, the gesture mattered.
Black lives mattered then, and still matter today.
That’s why Apple’s gesture to donate all its proceeds from John Lewis documentary Good Trouble also matters. The fact that one of the world’s biggest corporations has made this gesture shows how far we’ve moved from that bridge back then, but also how far we still have to go until we truly make it to the other side.
What’s the Apple story?
The Apple story is that the company will give its portion of the proceeds made from selling the John Lewis movie online with the National Civil Rights Museum and National Museum of African American History and Culture.
“Representative John Lewis’s life and example compel each of us to continue the fight for racial equity and justice,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives.
“This film celebrates his undeniable legacy, and we felt it fitting to support two cultural institutions that continue his mission of educating people everywhere about the ongoing quest for equal rights.”
We know Apple CEO Tim Cook has drawn a lifetime of inspiration from the work of Martin Luther King and Representative Lewis. Cook hosted Lewis at Apple HQ back in 2015.
— Tim Cook (@tim_cook) February 17, 2015
These important graphic novels tell the story of African Americans and their struggle for civil rights. Congressman Lewis was one of the leaders of that movement, part of the historic march from Selma to Montgomery.
“We were committed to the philosophy of nonviolence, even in the face of angry mobs during the Freedom Rides in Montgomery, Alabama at the Greyhound bus stations,” Lewis told Wired.
“We never struck back. We were willing to suffer the beatings, to be arrested, to go to jail for what we believed in. I’m hopeful that young people who are thinking about what happened in Ferguson and New York can see another generation that acted in a peaceful, non-violent fashion and never gave up.”
RIP John Lewis. The struggle continues. Black lives mattered then. They still matter now.
Update: Sorry for earlier spelling error in the headline — ‘Apple’, not ‘Apple’s’. Doh!