Apple Store goes offline as iPhone SE launch approaches
Apple has shuttered its Apple online store as it prepares to put its $399 iPhone SE up for sale.
An iPhone for the rest of us
The company’s new iPhone SE offers a 4.7-inch Retina HD display, Touch ID and a Home button and a current A13 Bionic processor, which means the device is no slouch.
You’ll find that Apple has personalized its customary store closed notice. You get a different message in New York than in London, or Berlin, for example.
A quick guide to the product details:
- Available in black, white, and (PRODUCT) RED.
- Single camera, supports Portrait mode.
- 64GB, 128GB and 256GB models.
- Ships from April 24.
- You get one-year of Apple’s TV+ service free with the purchase.
- iPhone SE is water resistant to 1 meter for 30 minutes.
- 13-hour battery life.
- Wi-Fi 6 and LTE.
- And you get both a SIM and an eSIM.
The device supports TrueTone, Haptic Touch. The camera is a 12-megapixel f/1.8 aperture Wide camera with Smart HDR support. Digital zoom up to 5x and much more. Read more about it here.
Why it matters?
Apple is unlikely to see the kind of rapid sales trajectory it usually anticipates when it puts its device on sale today — this reflects the grim economic and social reality of the COVID-19 pandemic.
It’s still going to sell well. Analyst Ben Wood at CCS Insight says:
“The new iPhone SE has the potential to drive the next wave of adoption of Apple’s popular smartphone brand. Its aggressive pricing will challenge not only sales of new Android smartphones but is also likely to affect companies who refurbish and resell second-hand iPhones.”