Apple Music stars PM-critic Dave at first live ‘Agenda’ gig in UK
If you are paying attention you’ll already be aware of Dave, who stole the show at the Brit Awards this week when he slated PM Johnson’s racist tendencies and pointed to the appalling treatment of Grenfell Tower victims and the Windrush generation.
I think Dave’s criticisms are appropriate.
Live with Apple Music
Dave has now been announced as the headline act for Apple Music’s first ‘Agenda’ live performance in London this month.
MIST and Ms Banks are also appearing at the event, which evidently points to the service’s key hip-hop, grime, R&B and Afrobeats audience who follow the Agenda playlist.
The show will take place in an as-yet unannounced London venue, with Apple Music subscribers able to apply for tickets.
This is unlikely to be the only live event with Apple Music branding this year.
The company hosted a handful of live events in 2019, and traditionally always saw success with its month long ITunes Festival performances at the Roundhouse.
Speaking to Wired in 2019, Apple’s music chief, Oliver Schusser said the company wants to do more live events in the next 12 months. While there are no official plans for a relaunch, he says, “We never retired the iTunes Festival. We paused it.”
This will likely extend to live artist album launch performances, that report suggested.