America seems to be falling for Apple Music — MBLM

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

2 Responses

  1. EB says:

    For me it I all about being able to carry what I already have in iTunes with me. That is a compelling feature. While Music Match had this feature, I didn’t adopt either until the limit was raised from 25k songs to 100k, and Apple Music offered a 3 month trial… Once I could add music I recorded to iTunes, and just have it appear on my iPhone like magic it was a no-brainer…

  2. Yes right a default of sorts, however, being intimate with a brand goes farther. Though this category of brands performs poorly on average, Apple Music is 4 times more intimate than Instagram. The brand performs better with males and with older users. I believe being an app within the seamless Apple ecosystem tells a big part of the story and the other is I think people trust it.

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