WWDC 2018: Apple ships the media invites

Apple’s WWDC press release image

Let the games begin: WWDC 2018 preparations just went up a notch or two as Apple sends out invitations to selected media.

Getting the WWDC picture

“You’re invited to the keynote address at our annual Worldwide Developers Conference,” the invitation says. “Please join us on June 4, 2018, at 10:00 a.m.” The keynote will be held at the San Jose McEnery Convention Center in San Jose.

The invitation image should be familiar with anyone who has been watching WWDC 2018 events unfold – it’s the same image as appeared alongside the original WWDC press release (see above), though with a slightly larger visible area. The only significant difference easily identified between the two pictures being some very slight variations at top left of the image.

Small difference in invitation

What does it mean?

My opinion of the invite image is that it seems to depict a 3D environment based on objects, switches and items of code. Given WWDC is a developer-focused event, the most obvious readings of the invite image might be:

  • Announcements around Swift: Apple’s really focused on Swift so this makes lots of sense.
  • Workflow integration: What if making things happen were to become as simple as using a Workflow script you built for yourself using a stripped-down version of Swift?
  • More adventures in AR: Apple will inevitably have news around AR Kit.

What are you expecting at QWWDC?

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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