WWDC 2016: All Fluent’s Key WWDC Survey Findings In Full

 

This post is long enough and the data varied enough you don’t really need a commentary, but do check back for deep insight at Computerworld later on today. What follows are the complete results data from Fluent’s insightful pre-WWDC smartphone and services survey. These should be essential reading for all.

Apple Survey Results

  • The public is highly divided on
1. What type of smartphone do you use most regularly? All Women Men
iPhone 38% 37% 39%
Android Phone 45% 49% 41%
Other smartphone 4% 4% 4%
Do not own a smartphone 13% 10% 16%

 

2. SMARTPHONE OWNERS: How much time do you spend using your smartphone every day? All Women Men iPhone user Android user
Under 1 hour 14% 10% 18% 15% 12%
1-2 hours 25% 23% 26% 25% 25%
2-4 hours 25% 27% 22% 25% 24%
4 or more hours 37% 40% 33% 35% 39%

 

3. How often do you usually purchase a new smartphone? All Women Men iPhone user Android user
More than once per year 9% 8% 10% 9% 10%
Once per year 19% 19% 19% 21% 21%
Once every two years 30% 33% 27% 35% 32%
Once every three years 19% 17% 20% 17% 21%
Less than once every three years 23% 23% 23% 18% 16%

 

4. How likely are you to purchase or upgrade to a new phone in the next year? All Women Men iPhone user Android user
Definitely will 20% 18% 22% 26% 19%
Probably will 22% 23% 21% 23% 26%
Might or might not 24% 25% 22% 24% 24%
Probably will not 18% 18% 17% 18% 17%
Definitely will not 17% 16% 18% 8% 14%

 

5. What type of smartphone are you most likely to purchase when purchase your next phone? All Women Men iPhone user Android user
iPhone 44% 45% 42% 87% 15%
Android Phone 39% 40% 38% 6% 74%
Other smartphone 18% 15% 21% 7% 10%

 

6. What is your favorite messaging app? All Women Men iPhone user Android user
Facebook messenger 41% 46% 37% 27% 50%
iMessage 32% 31% 33% 57% 19%
WhatsApp 11% 10% 12% 8% 14%
Skype 5% 5% 6% 4% 6%
Yahoo Messenger 4% 4% 5% 1% 6%
Gchat 3% 3% 2% 1% 4%
Slack 2% 1% 3% 0% 1%
WeChat 1% 1% 0% 1% 1%
Blackberry Messenger 0% 0% 0% 0% 0%
Viber 0% 0% 1% 1% 0%

 

7. What is your favorite music app? All Women Men iPhone user Android user
Pandora 41% 48% 33% 33% 52%
Apple Music 21% 15% 26% 39% 7%
Spotify 19% 16% 21% 15% 20%
iHeartRadio 11% 12% 11% 7% 12%
Rdio 3% 3% 2% 1% 3%
Rhapsody 3% 3% 2% 2% 3%
TuneIn 2% 1% 3% 3% 1%
Slacker 1% 1% 1% 1% 1%

 

8. What is your favorite photo app? All Women Men iPhone user Android user
Apple Camera 29% 28% 31% 61% 9%
Camera+ 20% 24% 15% 9% 28%
Google Photos 23% 19% 26% 7% 32%
Instagram 22% 23% 20% 20% 25%
Photoshop Express 5% 5% 4% 2% 5%
VSCO 2% 1% 4% 1% 1%

 

9. What is your favorite map app? All Women Men iPhone user Android user
Google Maps 69% 73% 66% 69% 78%
Apple Maps 9% 8% 9% 13% 7%
Mapquest 8% 7% 10% 6% 5%
Yahoo Maps 7% 6% 7% 4% 5%
Waze 4% 3% 5% 7% 2%
Bing Maps 3% 3% 2% 1% 3%

 

10. Do you own a…? All Women Men iPhone user Android user
iPad 31% 33% 29% 53% 18%
Mac computer 17% 13% 20% 32% 7%
Apple TV 13% 10% 17% 24% 7%
Apple Watch 9% 6% 13% 16% 5%

 

11. Do you think the next update to Apple’s iPhone line will be…as the current line of iPhones? All Women Men iPhone user Android user
Major upgrade 29% 25% 32% 36% 23%
Minor upgrade 30% 28% 31% 34% 29%
Nearly the same 42% 46% 37% 30% 48%

 

12. Do you think the next update to Apple’s Mac computer line will be…as the current line of Mac computers? All Women Men iPhone user Android user
Major upgrade 24% 20% 28% 28% 20%
Minor upgrade 31% 31% 32% 36% 31%
Nearly the same 45% 50% 40% 36% 49%

 

13. Do you think the next update to Apple’s iPad line will be…as the current line of iPad? All Women Men iPhone user Android user
Major upgrade 20% 19% 21% 25% 19%
Minor upgrade 33% 32% 34% 39% 30%
Nearly the same 47% 49% 45% 36% 51%

 

14. Do you think the next update to Apple TV computer line will be…as the current Apple TV? All Women Men iPhone user Android user
Major upgrade 21% 20% 22% 25% 19%
Minor upgrade 31% 30% 33% 35% 32%
Nearly the same 48% 50% 45% 39% 49%

 

15. How likely are you to purchase or upgrade to an iPhone 7 or 7 plus when it comes out? All Women Men iPhone user Android user
Definitely will 13% 10% 15% 23% 6%
Definitely will not 20% 15% 24% 28% 14%
Might or might not 28% 31% 25% 31% 25%
Probably will 19% 22% 17% 10% 29%
Probably will not 20% 22% 18% 7% 26%

 

 

16. IF WILL PURCHASE: What would be the most important factor for you to decide to purchase a new iPhone 7 or 7 plus? All Women Men iPhone user Android user
New features 38% 39% 37% 41% 37%
Improved physical design 21% 13% 26% 14% 27%
Faster processor 13% 12% 13% 10% 17%
More memory 8% 13% 4% 8% 7%
Better battery life 7% 8% 7% 8% 6%
Better camera 7% 7% 7% 10% 2%
Better battery life 7% 8% 7% 8% 6%
Old smartphone worn out 6% 8% 5% 8% 4%

 

17. IF WILL NOT PURCHASE: What would be the most important factor for you to decide NOT to purchase a new iPhone 7 or 7 plus? All Women Men iPhone user Android user
Cost 49% 56% 40% 59% 49%
Prefer Android 18% 16% 19% 9% 24%
Satisfied with current smartphone 15% 10% 22% 11% 14%
Similar to previous model 7% 6% 7% 13% 4%
Don’t care about new feat 6% 6% 5% 6% 5%
Don’t care about upgraded 6% 5% 7% 4% 4%

 

18. What physical improvement would you most like to see in the next iPhone release? All Women Men iPhone user Android user
Longer battery life 28% 31% 26% 24% 29%
Faster processor 15% 10% 20% 18% 13%
Slimmer design 15% 14% 16% 21% 12%
Larger screen 14% 13% 14% 8% 19%
More storage 12% 13% 10% 13% 13%
Improved camera 11% 13% 10% 12% 11%
More colors 5% 6% 4% 4% 4%

 

19. What new feature would you most like to see in the next iPhone release? All Women Men iPhone user Android user
Wireless charging 34% 36% 31% 36% 37%
Full waterproofing 17% 17% 17% 16% 18%
Shatterproof screen 14% 19% 9% 15% 14%
Wireless headphones included 14% 11% 17% 15% 14%
Universal USB Type-C charging port 7% 5% 8% 6% 6%
Near field communication 6% 5% 8% 8% 6%
Upgraded Siri 6% 5% 7% 2% 4%
Full glass body 2% 2% 3% 2% 2%

 

20. IPHONE USERS: How often do you use Siri? All Women Men
All of the time 17% 17% 18%
Frequently 22% 18% 27%
Sometimes 28% 29% 26%
Rarely 20% 19% 22%
Never 13% 17% 9%

 

21. Which of the following features would most improve Apple’s Siri personal assistant software? All Women Men iPhone user Android user
Better voice recognition 38% 39% 37% 45% 38%
Does not require looking 23% 25% 21% 15% 25%
More customization option 20% 20% 19% 20% 19%
Uses contextual information 11% 10% 12% 11% 10%
Better calendar capabilities 9% 6% 11% 8% 9%

 

22. How much more likely would a vastly improved Siri make you to purchase the newest generation iPhone when it is released? All Women Men iPhone user Android user
Much more likely 19% 18% 19% 24% 16%
Somewhat more likely 36% 34% 39% 42% 36%
No more likely 45% 47% 43% 34% 48%

 

23. Would you be willing to trust Apple with your personal data including emails, calendars and photos to get a better smartphone user experience? All Women Men iPhone user Android user
Yes 47% 45% 49% 56% 45%
No 53% 55% 51% 44% 55%

 

24. Would you be willing to trust Google with your personal data including emails, calendars and photos to get a better smartphone user experience? All Women Men iPhone user Android user
Yes 46% 45% 47% 44% 53%
No 54% 55% 53% 56% 47%

 

25. What type of product would you most like to see Apple make next? All Women Men iPhone user Android user
Televisions 29% 27% 31% 24% 30%
Automobile console displays 25% 25% 25% 33% 20%
Self-driving cars 20% 16% 25% 19% 22%
Smart kitchen appliances 17% 25% 9% 17% 19%
Amazon Echo competitor 9% 7% 10% 7% 8%

 

26. Is Apple the best technology device manufacturer in the world? All Women Men iPhone user Android user
Yes 49% 54% 43% 66% 39%
No 51% 46% 57% 34% 61%

 

27. Are Apple products worth the cost premium over those made by other companies? All Women Men iPhone user Android user
Yes 45% 48% 43% 65% 34%
No 55% 52% 57% 35% 66%

 

28. Have Apple’s competitors gained ground on Apple over the last few years? All Women Men iPhone user Android user
Yes 56% 61% 51% 62% 59%
No 44% 39% 49% 38% 41%

 

29. Do you think iPhones are similar or different from other smartphones available today? All Women Men iPhone user Android user
Different 56% 61% 51% 62% 59%
Similar 44% 39% 49% 38% 41%

 

30. Do you think iPads and Macs will merge into the same product line? All Women Men iPhone user Android user
Yes 51% 52% 49% 54% 53%
No 49% 48% 51% 46% 47%

 

Survey Methodology:

Fluent LLC conducted a survey on June 3, 2016 among 2,144 American adults (aged 18 and up). Respondents were randomly selected, and the findings are at a 95% confidence level with a margin of error of +/- 2.1%. Due to rounding, percentages may not always add up to 100%. Fluent’s proprietary ad serving technology includes a real-time survey module that was used to facilitate the data collection for this study.

 

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

1 Response

  1. June 18, 2016

    […] they think Apple now has a strong position against other messaging services, including Facebook’s widely used […]

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