Apple Must Blog

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‘Apple must’ be crazy to buy Beats

It’s funny to see the contrasting approaches to how people report Apple in comparison with Google. News that Apple is set to spend $3.2 billion on Beats attracts ridicule, while reports of Google’s $12 billion acquisition of Motorola...

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Apple must ship iTunes for Android

Apple is leaving money and potential brand loyalty on the table by not offering an iTunes app for Android users. Introducing the service to the other platform would give millions of wannabe iPhone users a legitimate and trusted...

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‘Apple must’ fix App Store search

Let’s see. The world’s biggest App Store that generates the most cash for developers. What can we possibly say that’s negative about it and casts competitor, Google, in a better light? “Without a set of advanced analytical tools,...

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‘Apple must’ fight Swatch over iWatch

“Swatch Group AG (UHR), says it has taken action against Apple Inc. over the most valuable technology company’s use of the iWatch label, which it says is too similar to its own iSwatch product.” Bloomberg This is getting...