Apple Must Blog

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12 iMessages apps you’ll use

I believe enabling apps in iMessages app is a transformative step, opening up dozens of new opportunities for the company in an industry the potential of which has best been illustrated by WeChat. I’ve been kicking some of...

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Siri and the future of banking

Have you ever wanted to give your kid twenty bucks but gotten frustrated using your online banking system? Things are about to get much easier, thanks to Apple, Siri and new banking technologists. Now one bank has just...

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13 of my favorite iOS 10 improvements

There are just too many to mention, but what follows are some of the iOS features I like most. Siri Siri has got so much smarter. Not only this, but Apple has integrated machine intelligence all across the...