Apple Must Blog

Apple's connected platforms 13

John Dvorak gets it wrong

Apple, says John, “Should Spin Off the Macintosh“. He’s utterly and philosophically wrong. It’s understandable, of course, anyone who thought that computers needed to be beige boxes would feel the same, but they do not. Apple’s Mac is...

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WWDC 2016: The pilgrimage papers

Traveling to WWDC is a little like a pilgrimage. You never know who you are going to meet, these days it’s an experience of nervous-feeling glances at people’s wrists for tell tale signs of Apple universe geekdom, flagrant...

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Big changes coming to the App Store

The Verge just hit the track with real news, a rare scoop interview with Phil Schiller, Apple’s senior vice president of worldwide marketing, where he notes some very big changes to App Store economics. 70/30 split remains But...

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How Apple Pay, Apple TV and VR may work together

Wild speculation, but here goes: The big difference between Apple TV and almost any other Apple product the company has spent time working on in the last 20-years is that the company made its Apple TV “hobby” an...