Apple Must Blog

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WWDC 2016: The pilgrimage papers

Traveling to WWDC is a little like a pilgrimage. You never know who you are going to meet, these days it’s an experience of nervous-feeling glances at people’s wrists for tell tale signs of Apple universe geekdom, flagrant...

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Big changes coming to the App Store

The Verge just hit the track with real news, a rare scoop interview with Phil Schiller, Apple’s senior vice president of worldwide marketing, where he notes some very big changes to App Store economics. 70/30 split remains But...

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How Apple Pay, Apple TV and VR may work together

Wild speculation, but here goes: The big difference between Apple TV and almost any other Apple product the company has spent time working on in the last 20-years is that the company made its Apple TV “hobby” an...

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iCloud services fail: What’s Apple planning?

The news: Following some reports of instability, many of Apple’s key iCloud services came crashing down yesterday, prompting global reports, angry customers and giving the usual suspects a big stick to wave around and an excuse for finger-pointing...