Apple Must Blog

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Three health startups Apple must take a look at

Apple’s work to develop next-generation sensors capable of accurately monitoring your health will empower whole new sets of mHealth technologies — here’s just three solutions the company should take a look at. Computerworld Proving not every ‘Apple must’ story is...

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Apple ‘must’ “get its mojo back”

“Apple’s technological creativity has ground to a halt.” NYPost. It’s quite incredible the journalist got paid for this. It is the usual thing: these self-important opinion makers are so blinded by a Hollywood style need to get a...

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“Apple must release a bigger iPhone 6”

“The biggest reason to believe that Apple will release a larger iPhone this year is that even Apple knows that consumers want one. As revealed in the latest Apple vs. Samsung trial, Apple executives acknowledged internally as early as 2012...

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What is ‘Apple must’?

Everybody seems to have an opinion about what Apple “must” do. On this blog you’ll be able to see what people were saying — and what Apple actually does, which is usually quite different. Think different, anyone? Apple...