Apple Must Blog

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How Apple Pay, Apple TV and VR may work together

Wild speculation, but here goes: The big difference between Apple TV and almost any other Apple product the company has spent time working on in the last 20-years is that the company made its Apple TV “hobby” an...

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iCloud services fail: What’s Apple planning?

The news: Following some reports of instability, many of Apple’s key iCloud services came crashing down yesterday, prompting global reports, angry customers and giving the usual suspects a big stick to wave around and an excuse for finger-pointing...

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5 images explain Apple’s $billion Didi deal

Just a few weeks ago Apple made waves when it pumped a billion dollars into China’s equivalent of Uber, Didi. Here’s why the investment matters in five pictures taken from KPCB’s incredibly interesting Internet Trends 2016 report.  ...

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How Apple TV users can show Amazon tough love

So, if you listen to Amazon’s Jeff Bezos we need to build robot factories in space in order to keep producing consumer durables to sell to the small percentage of people on this planet who would then be...

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iPad Pro will be the only Mac you ever need

Fresh from the highly speculative department, here are five details about ARM’s chip roadmap that could enable Apple to introduce new breeds of ARM-powered Mac/iPad/hybrid devices. “The smartphone is the world’s most ubiquitous compute device, offering experiences that...

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WWDC 2016: Siri is getting much, much smarter

It’s  beginning to feel like Apple has big plans for Siri at WWDC with some key improvements already beginning to slip, not least the introduction of Siri for the Mac, but third party app support and much enhanced...