Luxury lifestyle for the 1%? There’s an app for that…
It was inevitable, I suppose, that the one percenters club would end up with an app to help add convenience to their luxury lifestyle, and the new Immedia app is just that.
So, if you are one of the privileged few for whom business class is slumming it when you can’t find a private jet, transportation is chauffeur-driven, and a summer vacation is a month’s yachting somewhere beautiful, this is the app you’ll use. The developers, Kip Morrison & Associates say the app lets its users access a vetted catalog of high-end services, including:
- Villa rental
- Private jets
- Luxury cars
- Yacht ‘experiences’
- And more.
From their blurb:
“The no-brainer app for luxury transportation worldwide adds yachts to its fleet, whether pleasure crafts, sailboats or catamarans. In a mere three clicks minus the middleman, users scroll through options for premier vessels; select departure and arrival dates and ports, and customize amenities and services, including toys like jet skis and paddleboards, and dining from picnic baskets with bubbles.”
So who are they? Well, a glance at the company website reveals Mr. Anthony Brisacq, President, and Mr. Christophe Chauvin, CEO, one runs the French Riviera’s leading real time charter service provider while Chauvin learned a thing or two about the elite running things London Hilton and Martinez in Cannes. Find out more about these people here.
You have to hand it to them in a sense, they’ve cleverly identified a gap in the market for vetted provision of third party services to the very rich, using their connections to vet service providers. “Now launching in the US, the app will expand to Dubai, St. Barts, Mykonos, Palma de Mallorca and the French Riviera soon.”
This is very much the kind of app Calibre Magazine would go crazy for, and I imagine there will be some iPhone users who will download it immediately. Luxury lifestyles? There’s an app for that.