iPhone 7: 32GB is the new 16GB, Apple declares


Of course, iPhone users have known this for an age, but Apple today admitted it knows it as well when it announced a 32GB minimum for the new iPhone 7 range.

This means if you buy an iPhone 7 or 7 Plus you won’t be forced to make do with tiny storage again – though how long will 32GB be enough now the smartphone has become the best camera you can get?

However, Apple’s biggest capitulation – so big Phil Schiller referred to it on stage – was to state that in future iPhone 6S and 6S Plus models will be sold with a minimum 32GB storage as well. That’s a victory for common sense – and in combination with the range of storage saving solutions built-inside iOS 10 shows, at least, that Apple has thought about what kind of minimum storage its customers should expect.

Will it be enough? Only for a while, and it seems inevitable most mobile customers will become even more enthusiastic to offload data to external storage devices, including alternatives to Apple’s iCloud.

It’s the second time this year Apple has bowed to the inevitable – don’t forget its decision to raise initial allocated Mac RAM to 8GB. I’d like the company to make a hat-trick here, by increasing the free iCloud storage allocation.

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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