Big changes coming to the App Store
The Verge just hit the track with real news, a rare scoop interview with Phil Schiller, Apple’s senior vice president of worldwide marketing, where he notes some very big changes to App Store economics.
- 70/30 split remains
- But developers who can maintain subscriptions for longer than a year get 85/15
- Subscriptions will be available to all categories
- Search ads for apps
- But Apple has thought to make sure the ad auction system is fair to small developers as well as the rich ones.
- App review times increased – 50% now in 24-hours.
Much more here.