Apple’s Marketing Secrets in One Chart (its Not just Marketing)

Apple’s good at marketing. It’s so good, in fact, that not only is it able to persuade people to buy its stuff, but it’s also able to convert over 90 percent of people who do buy its products into loyal customers who like using Apple products more than any alternative.

Is that really marketing? Or just good product design?

Anyway, here thanks to a UK marketing firm is a nice infographic that does a pretty good job explaining how Apple markets its stuff, though I still believe those customer satisfaction figures are the biggest deal. After all, can 90% plus of existing iPhone users all be “sheeples?” I don’t think so.

Android is and remains second best.

The rest is marketing.


Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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