‘Apple must’ lower iPad prices, or something

ipad new

Apple has an iPad problem, apparently. Overall iPad market share is slipping some analysts claim, prompting at least one commentator to deliver a rambling report in which he argues consumers are migrating to low cost “good enough” tablets. Is the sky falling over the one-hot tablet category?” he writes. I’m sure lots of consumers are being sold these things, and I hope they have pleasant experiences, but I think this particular declaration of doom ignores the biggest iPads feature of the lot:

Longevity

iPads are great machines. They are robust and seem to simply keep on working. This means at the high end of the iPad-dominated market we have consumers who don’t feel justified in upgrading their iPad just yet. Hardly a surprise in the  current challenging financial environment almost everyone in the world is enduring, (With the exception of the top 5 percent in all nations who seem to have all the money, and do not trickle that money down).

Consumers need to be convinced to put their cash down. This means I think we’ll see an iPad sales spike toward the end of the year when Apple recalibrates the so-called tablet market with new models. Right now the doom sayers are enjoying the lull before the new iPad storm.

 

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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