Apple ‘must’ “get its mojo back”

Screen Shot 2014-04-28 at 15.38.32

“Apple’s technological creativity has ground to a halt.” NYPost.

It’s quite incredible the journalist got paid for this.

It is the usual thing: these self-important opinion makers are so blinded by a Hollywood style need to get a quick hit today that they miss the obvious — so, for example, here’s three things Apple has quietly built which will become “a thing”:

1. TouchID — a fingerprint scanning system that works.

2. iBeacons — a technology that is already rolling out globally.

3. Twice as many credit cards as Amazon possesses.

These “Apple must” people are unable to discern the wood from the trees. Innovation is incremental. Would we have had an iPod without Toshiba’s tiny hard drives?


Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.