‘Apple must’ fix App Store search

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Let’s see. The world’s biggest App Store that generates the most cash for developers. What can we possibly say that’s negative about it and casts competitor, Google, in a better light?

“Without a set of advanced analytical tools, developers are pretty much shooting in the dark,” writes Macworld.

To be fair, the criticisms seem valid and it’s got to be a truism that Apple needs to get better at search across its online stores — a function Google clearly has an advantage with, given its status as a search engine-cum-ad sales platform. However, while Apple’s store attracts hundreds of new apps daily, Google’s does not. it’s got to be easier to search a slim volume than a big fat collection of novels. The comparison may be unfair, but it does make sense for Apple to get better at search.

If only to offer a truly open and private alternative to Google.

Image c/o: Ollie Olarte/Flickr

Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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