Apple must … be making an Apple Car

I got this image at 9to5 Mac

I got this image at 9to5 Mac

Because everyone says it should/is.

Here’s what we really know:

  • Apple has been speaking with automakers for years concerning CarPlay
  • Many Apple executives are on the boards of auto firms
  • Apple and Tesla talk a lot and employees seem to migrate between the firms
  • Apple has lots of money
  • Apple has a team working on cars.

However: the question that’s not yet resolved in my mind is “is there any compelling reason Apple needs to deliver the who car, or does it just need to develop the in-car intelligence?”

I suspect the latter, but am watching the outcome with considerable interest.


Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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